Running a side hustle sounds simple. Make something. Sell it. Keep the cash. But if youโve ever checked your balance and thought, โWhere did my profit go?โ, then donโt worry. Most of us have been there at some time or another.
When I started my first side hustle, I made what I thought was decent money. It was only later that it dawned on me how many small business costs were eating away at my income. It wasnโt the lack of sales that was the issue. It was hidden business expenses I wasnโt tracking properly.
I donโt want anyone else to experience this. So, if you find yourself in this boat of wondering why your side hustle isnโt making money, I want to help you. Here are six of the most common costs that drain your profits. And how you can go about fixing them.
Why Isnโt My Side Hustle Making Any Money?
There is a bit of a myth around that most side hustles fail because people donโt work hard enough or devote enough time and energy to them. But that is not always the case. Instead, they fail because people often donโt measure where their money goes.
Side hustle expenses pile up fast, especially when you first start it. I remember being shocked at how quickly the cost of software subscriptions, transaction fees, marketing costs, and even taxes accumulated. That is why I put together a system to track my business expenses. Without one, itโs easy to underestimate how much you spend.
I learned early on that financial planning for side hustles can be the difference between feeling broke and actually building profit margins that make the effort worth it. Therefore, if your bank account doesnโt reflect what youโre putting in, the problem might not be your side hustle itself. Rather, itโs probably the way youโre handling the costs.
6 Hidden Business Costs That Are Draining Your Profits
So, what are some of these hidden costs that might be killing your side hustle? Here are six to be aware of.
1. Transaction Fees and Payment Charges
If you are selling products and are accepting payments online or through an EFTPOS system, youโre already paying fees. They might look small on the face of it. 1.5% here, a couple of dollars there. But, trust me. They add up fast.
When I started taking card payments, I noticed transaction costs were quietly chipping away at my sales. In fact, every dollar that passed through a payment processor came with a fee attached.
Thankfully, I discovered the fee-free EFTPOS terminal with Smartpay Zero Cost EFTPOS, which was a game-changer for me. I recommend all small business owners and side hustlers take a look at it.ย
After all, the less you lose to payment charges, the more of your earnings stay in your pocket.
2. Software and Subscription Services
Many people use online tools to manage their side hustles. These include apps for design, marketing, bookkeeping, or scheduling. While they can be a great help, if you are not careful, you could spend hundreds of dollars on them.
I know people who run Microsoft 365, Canva Pro, Grammarly, and Zoom Pro subscriptions all at once. It might work for them. But at what cost?
I recommend doing an audit of your subscriptions every few months. If you havenโt used something for a while, cancel it. At the same time, look for free versions or cheaper alternatives. The more you can reduce your unnecessary software subscriptions, the bigger the difference it can make to your profit margins.
3. Taxes and Superannuation
Hereโs one of the biggest mistakes I made early on. Not setting aside enough money for taxes.
When youโre self-employed, no one withholds taxes for you. That means when tax season arrives, you could owe the government thousands of dollars. Add in your obligatory superannuation contributions, and it can feel like your profit has disappeared overnight.
The way to fix this is actually quite simple. All you need to do is set up a separate account just for taxes and pay yourself like a business. You can even use a free budgeting app or spreadsheet to estimate what you owe each quarter.
If you are not sure what taxes youโll have to pay for your side hustle, contact the ATO for clarification.
4. Marketing and Advertising Spend
Marketing is important for any side hustle. After all, your customers need to find out what you offer them. But if you are not careful, it can quickly spiral out of control. Even the simple act of โboostingโ a post on social media can turn into hundreds of dollars with no clear return if you donโt keep a handle on it.
It is not uncommon for people to spend one or two monthsโ worth of profit on Facebook ads that barely generate any clicks. That is why I always recommend people focus their efforts on creating free, organic growth. This can be through social media communities, word of mouth, or SEO-friendly content. If you do want to pay for advertising, track your ROI closely.ย
The goal should always be to grow your audience without letting costs creep up on you. Here is how to choose the right marketing approach for your industry.
5. Equipment and Supplies
You probably needed to invest in tools or equipment to get your side hustle started. Thatโs fine as itโs part of the process. But over time, these costs can balloon.
Rather than buying everything you need brand new, a handy tip is to rent equipment. This could be everything from your laptop and office furniture to packaging machines and a vehicle.
You might think renting is โdead moneyโ. But it’s a lot cheaper than purchasing something outright that you may no longer need in a few months if your hustle was to fail. You could always purchase them later, once your venture is more established.
6. Time and Opportunity Cost
This oneโs often overlooked by many entrepreneurs. Every hour you spend working on your side hustle has a value, even if you donโt pay yourself an hourly rate.
For instance, if you spend hours on admin tasks, chasing payments, or managing emails, thatโs time you could spend on higher-value work. I suggest automating wherever you can through the use of templates, batching, or task schedulers.
Your time is always one of the biggest business costs youโll incur, despite not showing up on a spreadsheet.
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