A Guide for Businesses on Creating Online Pathways With Clear Behavioral Insight

Everyone knows how difficult it is to stand out from the competition today, especially because of digital tools. If you don’t know how to use their benefits, then your business will suffer for sure. Your clients are the most important thing to your business, and ensuring you know exactly how and where to reach them should be one of the first steps to take when establishing an online campaign. This behavioral insight provides everything you need to know about your clients, and gives you a chance to attract more clients and be in the right place at the right time.

Make your website as simple as possible

First of all, no matter the specific behavioral insight of your clients, you have to keep your website or your app simple. Why is this important? Because people want to have everything they need in one place, and don’t want to waste time searching for what they need.

Make sure to provide only crucial information and highlight important things.
Make a simple and meaningful categorization, dividing everything in a way that ensures visibility and easier use.
Use a simple but authentic layout and logo, as this is what your business will be associated with. Take some time and invest in this, because from the very beginning, this is how people will recognize you.

Once you establish such a website or an app, you can move on to focusing precisely on the specific needs of your clients.

Get to know your audience

What’s the whole purpose of your business? Attracting new clients and offering your services to them. What do you have to do to achieve this? You need to get to know them so that you know exactly where to promote your services and how to catch their attention. How to do this?

Know what they’re interested in: What’s the estimated age of your clients, and what do they like?

Where to find them?: You have to promote your services on the right platforms, the ones your potential clients use the most.

What do they find interesting? Once you reach them, you need to know how to catch their attention and what they might find interesting.

Again, this is something you should do at the beginning, and now we have to move on to how to use clear behavioral insight in your favor.

What is behavioral insight, and how to use it…?

Behavioral insight means getting a clearer picture of what your customers expect, have problems with, and using this to improve your business. The best tool you can use for such a purpose is an experience analytics platform, which gives you exactly what you need, following your visitors’ experience on your app or website. How exactly can this be useful? Well, with these pieces of information, you can follow what seems to be a problem for your visitors, giving you a chance to find a solution. They follow what they click on, where they spend most of the time, and where they might experience some problems. Now, instead of guessing potential problems, you can clearly notice them, giving you a more flexible option instead of wasting time looking for what the problem can be.

Go from the very beginning…

Now, to start using such information about your customers, you need to start from the very beginning and identify all the steps your visitors have to take on your app or website. Check the most problematic part, meaning that this is the part people have the most trouble with. Your priority should always be the visitors’ safety, and you want to avoid them being suspicious regarding any type of fraud by using secure banks and payment methods. Understand why your customers might have a problem with a certain thing, and what the best solution would be.

Don’t go without testing

Everything you improve or change on your website should be tested before actually using it, to avoid inconveniences.

Find real users

Find real users who will test your website or app, and they have to be just regular users who will provide honest feedback. You will use this feedback to even complete the changes, or avoid them.

Focus on establishing an encouraging tone

Sometimes, without even noticing, businesses use a demanding or too harsh tone when giving instructions on their website. This is what visitors notice and have some problems with. So make sure to use a warmer tone and encourage your clients to interact with your business.

Check whether the people who tested your solution find it simple and clear

The whole trick with establishing a website or app, people have the least problems with, is by keeping everything simple and accessible. This is something that needs time to be perfected, so use this behavioral insight to come to the best version.

It’s all about how they feel about your business

This behavioral insight is mostly focused on people’s psychology, so make sure to learn how to get closer to them and keep them satisfied. You want them to be sure about your business, so make sure to include online reviews and general feedback. Make sure this is easily accessible and visible, because this encouragement can have a huge impact on how they interact with you and how satisfied they are.

Don’t confuse them…

Be transparent, don’t try to misuse their trust to confuse them on purpose.
Your purpose should be to be simple and to help your customers. Keep your designs encouraging, precise, simple, yet interesting.

Transparency ensures you gain their trust, and this trust ensures a long and trustworthy relationship and interaction.

There are many useful digital tools you can use for your business; you just need to learn how and be motivated enough to perfect your business. Your customers are what make everything worth it, so ensuring you know and understand them is crucial. Use the benefits of behavioral insight for such a purpose and see what exactly your customers have problems with, instead of wasting time guessing and changing your website without any clear insight into what the actual problem is.

This post may contain affiliate links.

More Recommended Ebike/Scooters

Check out these other ebikes and scooters I've reviewed:

Urban Arrow Ebike – Last year, I made one of the largest purchases I’ve ever made – I bought a $9,000 electric cargo bike from Urban Arrow. In my Urban Arrow review, I will discuss what it is and why I decided to buy this bike, as well as discuss how impactful a bike like this can be on your journey to financial independence.
Troxus Explorer Step-Thru Ebike – The Troxus Explorer Step-Thru is a fat-tire ebike that I’ve had the pleasure of riding for a while now. It has amazing power, great looks, and awesome range. If you’re looking for a great fat-tire ebike that offers a lot for the price, the Troxus Explorer Step-Thru is definitely one for you to consider. Check out my Troxus Explorer Step-Thru Review.
Hovsco HovBeta Ebike – The HovBeta is a folding ebike with great specs and a lot of interesting features, and importantly, it’s sold at a good price point. I’ve had a blast commuting with it and using it to do deliveries with DoorDash, Uber Eats, and Grubhub. Check out my Hovsco HovBeta Ebike Review.
Vanpowers Manidae Ebike – The Vanpowers Manidae is a fat tire ebike that I’ve been riding as my primary winter commuting bike and have also been using it to do food delivery with apps like DoorDash, Uber Eats, and Grubhub. After clocking in a decent number of miles with this ebike, I wanted to write a post sharing what my experience with the Vanpowers Manidae ebike has been like. Check out my Vanpowers Manidae Review.
Sohamo S3 Step-Thru Folding EBike Review – A Great Value Folding Ebike – The Sohamo S3 Step-Thru Folding Ebike is an entry-level folding ebike that offers a lot of value for the price point. I’ve been riding the Sohamo S3 for a while now, putting the bike through its paces, and I have to say, this bike has exceeded all of my expectations. Check out my Sohamo Review.
KBO Flip Ebike – The KBO Flip is an excellent bike. I’ve had a great time riding it and think it’s a versatile bike that can be used for a lot of purposes and can fit a variety of lifestyles. It’s worked out great for me as a general commuter bike and as a food delivery bike. Check out my KBO Flip Review.
Hiboy P7 Commuter Ebike – The Hiboy P7 is an excellent electric commuter bike that’s offered at an affordable price point. The range and speed of this bike are both very good, so you won’t have any trouble getting anywhere you need to go with it. As a food delivery vehicle, this is also good – with how much range it offers, you’ll be able to work all day on a single charge. Check out my Hiboy P7 Commuter Electric Bike Review.
Himiway Escape Ebike – The Himiway Escape is an interesting bike for anyone looking for a moped-style ebike. If you’re a gig economy worker, the Himiway Escape is particularly interesting and it’s possible to think of it as an investment, especially if you can opt to do deliveries with the Himiway versus using a car. It’s not cheap, but you can definitely make your money back when you compare the mileage you’ll put on your car versus using an ebike. Check out my Himiway Escape Bike Review.
Espin Sport Ebike – The Espin Sport is a good ebike for someone who is looking for an ebike that feels and rides more like a regular bike. There are many ebikes that are really only bikes in name. In reality, they’re basically electric mopeds. The Espin Sport, by contrast, is a bike you could probably ride without the battery and you’d feel like you’re just riding a regular bike. Check out my Espin Sport Review.
Varla Eagle One Scooter – The Varla Eagle One is an excellent scooter that can make sense for a lot of people. It can work as a primary mode of transportation. You can use it to work on gig economy apps like DoorDash, Uber Eats, and Grubhub. And it can also be a recreational vehicle if you’d prefer to use it for that. Check out my Varla Eagle One Review.
Varla Falcon Scooter – The Varla Falcon is an excellent scooter that offers a good amount of power at a lower price point compared to more powerful scooters. It’s not exactly an entry-level scooter, nor is it a high-powered scooter. I think it fits somewhere in-between those two categories – an intermediate scooter if I had to give it a category. Check out my Varla Falcon Review.
Hiboy S2 Scooter – The Hiboy S2 is an excellent entry-level commuter scooter that's perfect for someone looking to save some money in transportation costs and improve their commute. Check out my Hiboy S2 Review.
Hiboy S2R Scooter – The Hiboy S2R is one of the more interesting electric scooters I’ve been able to test out. It’s not a high-powered scooter, but for an everyday transport option, it’s very useful, especially given some of the unique features that it has. Indeed, for the price, the Hiboy S2R might be the best value scooter I’ve used. Check out my Hiboy S2R Review.
Fucare H3 Scooter – The Fucare H3 is a fun scooter and I’ve enjoyed testing it out. For a daily commuter or quick trips or errands, the Fucare H3 is probably the scooter I’ll use. It’s portable and easy to maneuver, so it’s just easier to take on the road when I need it. Check out my Fucare H3 Scooter Review.

More Recommended Investing App Bonuses

For additional investing app bonuses, be sure to check out the ones below:

M1 Finance ($75) – This is a great robo-advisor that has no fees and allows you to create a customized portfolio based on your risk tolerance. You also get $75 for opening an account. Check out my M1 Finance Referral Bonus – Step-By-Step Guide.
SoFi Invest ($25) – SoFi Invest is an easy brokerage account bonus that you can earn with just a few minutes of work. Use my SoFi Invest referral link, fund your SoFi Invest brokerage account with just $10 and you’ll get $25 of free stock. I also have a step-by-step guide for the SoFi Invest referral bonus.
Robinhood (1 free stock) – Robinhood gives you a free stock valued between $2.50-$225 if you open an account using my referral link.
Public (1 free stock) - Public gives you a free stock valued between $3-$70 if you open an account using my referral link.

More Recommended Bank Account Bonuses

If you’re looking for more easy bank bonuses, check out the below options. These bonuses are all easy to earn and have no fees or minimum balance requirements to worry about.

Ally Bank ($100) – Of all the banks out there, Ally is, without a doubt, my favorite. At the moment, Ally is offering $100 to customers who open an eligible Ally account and meet the requirements. Here are the step-by-step directions to earn your Ally Bank referral bonus.
Chime ($100) - Chime is a free bank account that offers a referral bonus if you use a referral link and complete a direct deposit of $200 or more. In practice, any ACH transfer into this account triggers the bonus. This bonus is easy to earn and posts instantly, so you’ll know if you met the requirements as soon as you move money into the account. I wrote a step-by-step guide on how to earn your Chime referral bonus that I recommend you check out.
US Bank Business ($400/$1200) – This is a fairly easy bank bonus to earn, since there are no direct deposit requirements. In addition, you can open the Silver Business Checking account, which comes with no monthly fees. Check out how to earn this big bonus here.
Current ($50) – Current is a free fintech bank that’s offering new users a $50 referral bonus after signing up for an account using a referral link. Current is an easy bonus to earn and also gives you access to three savings accounts that pay you 4% interest on up to $2,000. That means you can put away up to $6,000 earning 4% interest. That’s very good and makes Current an account I recommend to everyone. Check out my step-by-step guide on how to earn your Current Bank bonus.
Novo Bank ($40) - Novo bank is a free business checking account that’s currently offering a $40 bonus if you open a Novo business checking account using a referral link. In addition to being a good bank bonus, Novo is also a good business checking account. It has no monthly fees or minimum balance requirements and operates a good app and website. Indeed, it’s the business checking account I currently use for this blog. Check out my post on how to easily open a Novo account.
Varo ($25) – Varo is a free fintech banking app similar to Chime or Current. It’s currently offering a $25 bonus to new users that open a new Varo account with a referral link. The bonus for this bank is very easy to meet, all you need to do is spend $20 within 30 days of opening your Varo account. Check out my step-by-step guide to learn how to earn this bonus.

Kevin is an attorney and the blogger behind Financial Panther, a blog about personal finance, travel hacking, and side hustling using the gig economy. He paid off $87,000 worth of student loans in just 2.5 years by choosing not to live like a big shot lawyer.

Kevin is passionate about earning money using the gig economy and you can see all the ways he makes extra income every month in his side hustle reports.

Kevin is also big on using the latest fintech apps to improve his finances. Some of Kevin's favorite fintech apps include:

SoFi Money. A really good checking account with absolutely no fees. You'll get a $25 referral bonus if you open a SoFi Money account with a referral link, and an additional $300 if you complete a direct deposit.
5% Savings Accounts. I'm currently getting 5.24% interest on my savings through a company called Raisin. Opening a Raisin account takes minutes to complete, it's free, and all of your funds are FDIC-insured. I explain how it works, why I'm now using it to store my emergency fund and any other cash savings I have, and why I recommend everyone check it out in this review.
US Bank Business. US Bank is currently offering new business customers a $400/$1200 signup bonus after opening a new account and meeting certain requirements.
M1 Finance. This is a great robo-advisor that has no fees and allows you to create a customized portfolio based on your risk tolerance. You also get $75 for opening an account.
Empower. One of best free apps you can use to monitor your portfolio and track your net worth. This is one of the apps I use to track my financial accounts.

Feel free to send Kevin a message here.