Three out of four Americans have either abandoned or delayed a car insurance search because the process frustrated them, and roughly 40% walked away entirely and never came back. That’s the headline finding from a new national survey by the comparison site BestMoney on how drivers shop for coverage, and it describes a market where friction is quietly costing people money.Â
Shoppers report bouncing between websites, retyping the same details into form after form, and still not knowing whether they’ve landed a fair price. For most drivers, that frustration ends in overpaying. For the millions of people who deliver food and groceries in their own cars, it can end in a coverage gap they don’t know they have.
What the Survey Found
The data comes from BestMoney’s survey of 1,031 U.S. adults about how they shop for car insurance, and it shows a process that wears people down long before they buy. In total, 76.6% of respondents said they’d abandoned or delayed a search out of frustration, with about 40% quitting outright and another 37% pausing before finishing later. Nearly 70% visited between two and five websites just to get a baseline sense of their options. Almost half (49.9%) spent anywhere from one hour to more than five hours trying to reach a decision.
The frustrations are close to universal, with 95% of shoppers reporting at least one pain point. The most common was simply not knowing whether they were getting the best deal, which 59% cited. Another 52% were tired of entering the same information on site after site, 47% disliked the sales calls and emails that followed a quote request, and 43% struggled to compare quotes side by side. Nearly a third (30%) said they worried about overpaying for coverage.
Those numbers matter because a stalled search usually means a driver sticks with whatever policy they already have. Delaying a decision can feel harmless, but the renewal date keeps coming, and the default choice is the one nobody compared. The survey’s breakdown suggests friction delays almost as many purchases as it kills outright. Either way, the shopper ends up making the decision with less information than they set out to gather.
Why the Friction Hits Delivery Drivers Harder
For a typical commuter, a messy insurance search usually ends with a policy that costs too much. For gig drivers, the bigger risk is a policy that doesn’t cover how they actually use the car. The Insurance Information Institute (III) explains that personal auto policies aren’t designed, underwritten, or priced for driving for pay, and the commercial use exclusion in personal policies reaches beyond rideshare to include business deliveries. In practice, a driver who logs into a delivery app on a standard personal policy may not be covered for an accident that happens on the clock.
Plenty of people are in that position. Pew Research Center’s 2021 gig work study found that 16% of U.S. adults have earned money through an online gig platform, and the jobs it counted include deliveries for restaurants, stores, and grocery apps. Among people who’d done gig work in the past year, 31% said it had been their main job, and roughly six in ten said the income was essential or important for meeting basic needs. Those are the households least able to absorb a denied claim.
Delivery pay also leaves little cushion for an uninsured loss. Most orders pay somewhere between $3 and $8, based on one longtime Dasher’s tally of how much DoorDash actually pays per order, so a single fender bender can erase a long stretch of shifts. Drivers who want the math to keep working need coverage that matches what they’re really doing with the car. Finding that coverage takes a genuine comparison, which is exactly the kind of search the survey shows most people abandon halfway through.
The Questions Gig Drivers Need Answered
A standard quote form isn’t built for the questions a delivery driver has to ask. Drivers need to know whether a carrier sells a rideshare or delivery endorsement in their state, whether that endorsement covers food and package delivery or only passenger trips, and how it works alongside whatever coverage the app provides. The III recommends that drivers ask the platform what coverage it carries and then contact their own insurer to close any gaps. Getting those answers from several carriers means more sites, more forms, and more of the friction respondents already said drives them away.
Coverage can also shift as a driver’s app status changes. The III points to a framework from the National Association of Insurance Commissioners that splits app-based driving into three stages: logged in and waiting, heading to a pickup, and actively completing the job. A personal policy may exclude all three, while app-provided coverage may only apply during some of them. That leaves the waiting stage as the stretch drivers most often overlook when they compare policies.
The picture gets more complicated for drivers who work several platforms at once. Delivery is only one corner of a gig economy that now spans more than 70 side hustle apps, and many of them, from package delivery to vehicle moving, put workers behind the wheel. A courier who runs three or four apps at the same time, a common strategy among drivers who track their earnings closely, may be relying on several different coverage arrangements in a single shift. Each one is another variable to account for in an insurance search that already frustrates most shoppers.
Why Shoppers Say They’d Try AI
BestMoney’s survey also found strong interest in a different way to shop. Some 83% of respondents said they’d consider using a free AI tool, such as a ChatGPT app, to help compare car insurance options, and Millennials and Gen X stood out as the generations most open to the idea. The appeal is easy to see for anyone with a complicated situation. A conversational tool can field a follow-up question like “does this endorsement cover grocery delivery?” without sending the shopper back to the start of a new form.
Shoppers weren’t ready to trust just anything, though. The top condition for trusting an AI insurance tool was knowing it pulls real, up-to-date data instead of AI guesses, which 59.6% named. Another 54.5% wanted options laid out side by side, 51.8% wanted assurance that their personal data was secure, and half said the ability to ask follow-up questions in plain language would raise their trust. That checklist works as a practical filter for any driver testing one of these tools.
Comparison sites are responding with tools that pair a chat interface with structured quote data and then hand shoppers off to the carrier to finalize pricing. BestMoney, for example, has built a car insurance app inside ChatGPT that works this way. Maayan Gal, a product manager at BestMoney, said the goal is to “save users from having to enter the exact same information over and over.” For a delivery driver, the hand-off step is where the details get settled. Final endorsement terms and pricing still come from the insurer, so questions about delivery coverage need clear answers in writing before the driver buys.
What Drivers Can Do Now
Drivers who deliver in their own cars can start by pulling their declarations page and checking for any business-use or livery exclusion. From there, it’s worth listing every platform they drive for and noting what coverage each one provides during each stage of a job. With that list in hand, a comparison search, whether through a traditional site or a conversational tool, can focus on carriers that actually write delivery coverage in their state. Disclosing gig work upfront matters too, since a claim filed during undisclosed delivery work is exactly where a coverage gap tends to surface.
The broader lesson from the survey is that most people stop shopping before the process pays off. For a commuter, quitting early usually means paying more than necessary. For a delivery driver, it can leave the car, the side income, and the household budget exposed to one bad afternoon on the road. Finishing the search and asking the delivery-specific questions along the way is worth the hour it takes.
Leave a Reply