White-label online services are provided by third parties but sold under a business’s own name. Examples include SEO services, web design, reseller hosting, social media management, and email marketing. This article will cover these and other popular services, business opportunities, and potential returns.
Email marketing
Marketing agencies create, optimize, and distribute email campaigns to build loyalty and trust and increase sales. White-label marketing platforms can be used to offer customers services without building the actual platform.
Marketing professionals receive a fee for creating email campaigns. When it comes to executing the campaigns, some will refer their clients (and their money) to a third party. Smarter marketers will offer their own platform. This will ensure a seamless experience and higher revenue. The client won’t need to switch platforms and can collaborate with the marketer on creating, sending, and tracking emails. Medium-sized businesses spend $10-1500 a month on email marketing, and the open rate for the average marketing campaign is 36.5%. This means almost 37% of recipients open an email delivered via such a campaign, revealing the potential of this online service.
Reseller hosting
The web hosting market will reach $216 billion by 2025, and a big chunk of that will trickle down to resellers. Reseller hosting is viable if you are flexible and your marketing efforts are successful.
Providers of reseller web hosting purchase resources from another company and resell them to their own clients. They customize plans depending on different requirements. The parent company normally offers a white-label solution. The reseller provokes trust by providing services under that well-known brand. The parent host’s reputation is crucial.
Resellers offer different plans with different amounts of disk space, bandwidth, email accounts, domain names, etc. On average, a website needs 5GB for five pages of 50KB each and 20,000 monthly visitors.
Some reseller hosting providers include customer support and invoicing in their packages. This sets them apart from competitors and improves customer experience, which 80% of businesses expect to compete on this year.
Reseller hosting is lucrative if the parent company charges a low wholesale rate, letting the reseller mark up the service profitably. Some resellers’ margins are as high as 70%, particularly if they add value through extra services. In dollar value, the revenue ranges from $60 to $500 per month.
CRM software
Customer relationship management software lets businesses centralize client data and create personalized strategies. It increases revenue by streamlining lead generation and conversion. White-label software is a versatile platform, making reselling CRM and marketing automation systems seamless. It is a branded, customized solution that helps service providers manage leads, campaigns, customers, and sales.
By employing white-label CRM software, you can customize the platform and incorporate your branding to fulfill clients’ unique needs. In 2024, 83% of small and medium-sized businesses say this software was effective in helping them reach their marketing targets. A fifth of CRM users have opted for new software because their old CRM system was not intuitive, and a third found their CRM tools inefficient. These statistics show that white-label CRM software can be a lucrative endeavor.
White-label SEO services
Search engine optimization software helps optimize websites for search engines. It does keyword research, analyzes website performance, tracks SEO rankings, and suggests improvements to increase traffic and visibility.
These services let providers maintain a brand identity while outsourcing work. You can offer your customers high-quality services by partnering with a white-label SEO provider. You can also scale your business without having to manage extra in-house resources.
White-label SEO tools help providers strengthen their brand reputation, focus on core capabilities, increase revenue and profit by cross-selling and upselling, and expand their service offerings. SEO service prices range from $750 to $2,000 a month for small and medium-sized projects. Companies pay $500-$4,500 a month for SEO software that tracks keyword rankings. The exact price depends on how many keywords are tracked.
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