How your business accepts payments not only dictates how easily you’re able to get the money that you need to keep the lights on. It also tells clients and customers about your business. Clunky, outdated, or unclear payment methods create friction, which can lose sales and slow down cash flow. Choosing the right method comes down to different factors, such as client/customer preference, ease of cash flow access, and even the market you’re in. Here, we’re going to look at a few options and why they should be considered.
Credit Card Gateways Set Up Faster Payments
Nowadays, the majority of customers expect to be able to pay with credit or debit cards. As such, you should ensure that you have a credit card payment gateway set up to accept payments, at least for immediate transactions like selling goods online for a set price. Your choice of gateway matters as well, as you want them to be fast, secure, as well as easy to integrate on your storefronts, whether in a browser or online.
Invoices For Evidenced, Trackable Payments
Many businesses that have long-standing relationships with clients tend to charge after the fact through invoices. Invoices allow you to set out clear terms for payment (in keeping with any client contracts you use), to itemize your payments, and to create a paper trail to prove services rendered and charged for. However, invoices also require some management, as you need to track what you have sent to whom and when, as well as chase them up if any clients are late in paying. Invoices can add more work to your plate, so you need to make sure that you have the systems in place to streamline them.
Getting Industry Specific With It
There are a lot of invoicing and payment tools that are built to meet the needs of a more general business. However, the more specific the nature of your business, the better suited that industry-specific tools might be. For instance, a waste management business might benefit a lot more from the specific features like job management and customer tracking offered by waste hauler payments software. If you find that your standard market invoicing or payment software is lacking features that would make it much more practical and useful, there’s a good chance that there’s an industry-specific version that does what you’re looking for.
They Should Grow Tih Your Business
As your business grows, your payment system needs to scale with it. What works for a solo freelancer might not suit a team-based service or growing e-commerce brand. Your payment methods should suit your growth plans. For instance, if you’re planning to start selling internationally, does your current payment gateway provide the means to accept payments from overseas, or are you going to need to switch to a new one? Choosing with your future needs in mind, not just your needs now, can help you avoid having to make any time-consuming changes down the line.
There are a host of different payment types that your business should consider, but in the end of the day, what matters is that you have a way to get paid above all else.
Leave a Reply