The first real job I ever had was as a lawyer at a big law firm. The job paid six-figures per year, so at 26-years-old, I was making an income that put me in the top 5% of earners in my age group. It was an unreal sum of money for me. Up until that point, the highest paying job I’d ever had paid $13 per hour.
The thing is, when you’re in a job where everyone is making a lot of money, your perspective can get pretty warped. Everyone around me made six-figures per year, so even though I was making a lot of money, I often felt like I was nothing more than average. In retrospect, it’s clear why this could have been the case. It’s because of who I compared myself to – not the general population of people my age, but rather, the tiny, well above average slice of the world that surrounded me.
There was an article from MarketWatch that recently made the rounds that reminded me about this strange perspective I had as a 26-year-old. The article has an admittedly clickbaity title of how a $400,000 income is “barely scraping by” for some people in high-cost of living cities. It’s a title obviously meant to generate a reaction but it brings up an interesting point about comparisons and anchoring points that I think is worth discussion.
There’s this thing we as people naturally do when it comes to numbers. We anchor ourselves to specific numbers, often without much reason besides the fact that that was the first number that we saw. All of our comparisons are then made around that one point. And when it comes to comparisons, we often tend to compare ourselves upwards.
This impact of anchoring and comparison can have a big impact on how you think about your income. It’s how someone making $400,000 per year can feel like they’re just scraping by when by all measures, they’re doing much better than that.
Barely Scraping By On A $400,000 Income
One thing to note. Whenever you read an article like this one from MarketWatch (i.e. one with a blatantly clickbaity headline), you’ve got to approach it understanding what it’s trying to do. It’s obviously trying to attract clicks. Maybe it’s trying to garner some discussion. And possibly, it’s trying to make you think beyond your usual world view. Getting enraged isn’t going to help – go into an article like this with an open (but critical) mind, an understanding of what it’s trying to do, and with the goal of seeing if it can give you some insight into how someone else very different from you thinks.
So how is it possible for someone making $400,000 per year to barely scrape by? The article samples a budget for a fictional couple with two kids living in the Bay Area. Here is that fictional budget:
After paying taxes, saving money, and spending on essentials and optional items, they’re left with just $34. Of course, that’s $34 after doing the following:
- $39,000 per year in 401k contributions
- $63,600 per year in childcare expenses
- $18,000 per year in 529 contributions
- $80,952 per year in mortgage payments ($1.6 million dollar mortgage after putting 20% down)
To get an idea of how decidedly not average these numbers are, consider this. Assuming a 7% rate of return, you’re looking at a household that’ll have over $1 million in their 401k plans in 15 years, $1.7 million in 20 years, $2.6 million in 25 years, and $3.9 million in 30 years. That’ll also include a house worth $1.6 million or more by the time they’re done paying off the mortgage. And they’ll also have a little over $650,000 to spend on college for their two kids. If they retire at traditional retirement age, they’ll have a net worth over $5 million.
By all objective measures, this household is doing very well – far better than the vast majority of Americans, including those living in high-cost of living cities. At the same time, you can see why this hypothetical couple could feel entirely average. They’re going to be living in wealthy neighborhoods, surrounded by similar people doing just as well as they are.
When everyone around you is above average, it’s easy to feel like above average is just average.
The Problem Of Upward Comparisons
The podcast Hidden Brain had an episode some time ago asking the question of why no one feels rich. It turns out that much of how rich you feel comes from relative comparisons. You could be making the same amount of money today as you did yesterday, but how you feel about that amount dramatically changes based on how you make your comparisons.
A lot of this comparison problem comes with upward comparisons – that is, we tend to compare ourselves to those doing better than us. Of course, that isn’t to say upward comparisons are a bad thing to do. Learning more and getting better is something everyone should strive to do.
But there can be a dark side to these upward comparisons, namely, dissatisfaction. When someone has something that you don’t have, it’s easy to feel like you should have that thing too. A lot of the mental side of personal finance and financial independence has to do with being happy and appreciating the things you already have. That isn’t easy to do though when you’re looking at the things you don’t have.
Anchoring And Defining What’s Middle Class
Another thing to think about is anchoring and how we base our perspectives about what’s normal based on often arbitrary points. Anchoring is basically the idea that we compare things based on the first number we see. For example, we see a car in a dealership with a price tag on the windshield. The price could be completely arbitrary, but once you see it, you base almost all of your decision-making around that price.
I think the idea of what makes someone middle class vs. rich (or at least well-off) is a lesson in anchoring. There’s an interesting thing when you try to identify what is middle-class. The vast majority of people, when asked, will tell you they’re middle-class. But we know this can’t be possible because every single person can’t be middle class.
In our hypothetical $400,000 household income, we’re seeing a family that’s able to max out all of their retirement accounts, save for college, pay for expensive childcare, live in a big house, take a few vacations per year, drive nice cars, and have some other luxuries in their life.
Is that middle class or is that rich? I think that depends on your anchoring point. If your view of middle class is being able to do all of those things, then absolutely. If rich means more expensive cars, bigger houses, fancier vacations, and being able to save large amounts of money too for the future, then this sample budget will feel very middle class. (What does that mean for a family making half this? Are they poor then? I’m not exactly sure.)
On the other hand, if your view of middle class doesn’t include all of those things, you might see this household budget as the budget of a rich household. A middle class life might not mean the ability do all of these things. Maybe it means trade-offs between living in nicer neighborhoods or saving for the future.
Personally, middle class to me doesn’t include all of those things. But my idea of what constitutes middle class is different from yours. It’s up to you to find your anchor point. But the anchor point you pick is going to dramatically influence how you think about money.
One Way To Improve Your Finances – Keep Your Perspective
When I graduated from law school and started my first job, I came into it with the goal of living as normal as possible and spending as much of my money as I could on paying off my student loans. Even though I was making six-figures, I knew that most people my age weren’t even close to that type of income. So, I went into my career with the idea that I’d live, not like a big shot lawyer, but more like a normal person.
This wasn’t a necessarily easy thing to do since I was surrounded by big-shot lawyers, all of whom were well above average compared to most people. One thing that helped is that most of my close friends weren’t lawyers. They were young people like me starting off in what I’d call normal careers.
Making $50,000 per year was much more normal for my close friends, and so, that was my comparison point. If my friends were doing fine on their much smaller incomes, I’d act like I made that income and avoid the upward comparisons or higher anchor points that otherwise might have been in my mind. It made me much more satisfied with how I was living and spending my income.
No matter what you make, I think this is a really important thing you can do to help yourself. Perspective matters. Not everyone makes a lot of money, but I think a lot of people make more than they actually think. It just depends on who they’re comparing themselves to.
Addendum: The MarketWatch article was based on a post from Financial Samurai, Surviving Off A $400K Income. It’s a post that admittedly is going to generate controversy, but give it a read if you’re looking for a very different perspective about what this income gets you. My purpose with this post isn’t so much to comment on this article as much as I’m thinking about how comparisons and anchoring points can impact how we think about our income.
More Recommended Ebike/Scooters
Check out these other ebikes/scooters I've had the chance to do a review for:
- GEN3 Outcross Bike – The GEN3 Outcross is a solid, affordable fat tire ebike that does a good job of doing what I need it to do. It works great for city riding, giving me a smooth ride in all conditions. It’s works really well as a winter ebike since the fat tires give it good traction over snow and ice. Check out my GEN3 Outcross Review.
- Himiway Escape Bike – The Himiway Escape is an interesting bike for anyone looking for a moped-style ebike. If you’re a gig economy worker, the Himiway Escape is particularly interesting and it’s possible to think of it as an investment, especially if you can opt to do deliveries with the Himiway versus using a car. It’s not cheap, but you can definitely make your money back when you compare the mileage you’ll put on your car versus using an ebike. Check out my Himiway Escape Bike Review.
- Espin Sport Bike – The Espin Sport is a good ebike for someone who is looking for an ebike that feels and rides more like a regular bike. There are many ebikes that are really only bikes in name. In reality, they’re basically electric mopeds. The Espin Sport, by contrast, is a bike you could probably ride without the battery and you’d feel like you’re just riding a regular bike. Check out my Espin Sport Review.
- Varla Eagle One Scooter – The Varla Eagle One is an excellent scooter that can make sense for a lot of people. It can work as a primary mode of transportation. You can use it to work on gig economy apps like DoorDash, Uber Eats, and Grubhub. And it can also be a recreational vehicle if you’d prefer to use it for that. Check out my Varla Eagle One Review.
- Fucare H3 Scooter – The Fucare H3 is a fun scooter and I’ve enjoyed testing it out. For a daily commuter or quick trips or errands, the Fucare H3 is probably the scooter I’ll use. It’s portable and easy to maneuver, so it’s just easier to take on the road when I need it. Check out my Fucare H3 Scooter Review.
More Recommended Investing App Bonuses
For additional investing app bonuses, be sure to check out the ones below:
- M1 Finance ($10) – This is a great robo-advisor that has no fees and allows you to create a customized portfolio based on your risk tolerance. You also get $10 for opening an account. Check out my M1 Finance Referral Bonus – Step-By-Step Guide.
- SoFi Invest ($25) – SoFi Invest is an easy brokerage account bonus that you can earn with just a few minutes of work. Use my SoFi Invest referral link, fund your SoFi Invest brokerage account with $100 and you’ll get $25 of free stock. I also have a step-by-step guide for the SoFi Invest referral bonus.
- Moomoo (5 free stocks) – Moomoo is a free investing app currently offering 5 free stocks (usually worth around $75-$100) if you open an account using a referral link and deposit $2,000. Read my Moomoo referral bonus guide for more information.
- Webull (5 free stocks) – Webull also gives you 5 free stock valued between $3-$3,000 each if you open an account using my referral link. Here’s a guide I wrote about how to earn your free stocks using Webull.
- Robinhood (1 free stock) – Robinhood gives you a free stock valued between $2.50-$225 if you open an account using my referral link.
- Public (1 free stock) - Public gives you a free stock valued between $3-$70 if you open an account using my referral link.
More Recommended Bank Account Bonuses
If you’re looking for more easy bank bonuses, check out the below options. These bonuses are all easy to earn and have no fees or minimum balance requirements to worry about.
- Chime ($100) - Chime is a free bank account that offers a referral bonus if you use a referral link and complete a direct deposit of $200 or more. In practice, any ACH transfer into this account triggers the bonus. This bonus is easy to earn and posts instantly, so you’ll know if you met the requirements as soon as you move money into the account. I wrote a step-by-step guide on how to earn your Chime referral bonus that I recommend you check out.
- Upgrade ($100) – Upgrade is a free checking account that’s currently offering a $100 referral bonus if you open an account and complete three debit card transactions. These bonus terms are easy to meet, so it’s well worth doing this bonus as soon as you can. Importantly, this bonus says that it’s now scheduled to end on October 31, 2022. As long as you get your account opened before October 31st, you should be eligible. Here’s a post I wrote with more details: Upgrade $100 Referral Bonus – Step By Step Directions.
- SoFi Money ($350) – SoFi Money is a free checking account from SoFi. They’re currently offering a $25 referral bonus if you open a SoFi account with a referral link and deposit $10. You can also make an additional $300 as well if you complete a direct deposit. This is a good bank that is also 100% free, so you won’t have to worry about managing this account. Here’s a post I wrote with instructions on how to earn your SoFi Money bonus: SoFi Money Referral Bonus: Step By Step Guide.
- Fifth Third Bank ($250) – This offer is limited to customers in the following states: Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, North Carolina, Ohio, Tennessee, West Virginia, and South Carolina. If you don’t live in one of those states, you won’t be able to open an account online but you can still open an account in-branch if you happen to be visiting a city that has a branch. This is a fairly easy bank bonus to earn, especially since there are plenty of data points showing what will trigger the direct deposit requirement. In addition, you can open the Fifth Third Momentum Checking bank account, which comes with no monthly fees or minimum balance requirements. Read my guide on this bonus here.
- Current ($50) – Current is a free fintech bank that’s offering new users a $50 referral bonus after signing up for an account using a referral link.Current is an easy bonus to earn and also gives you access to three savings accounts that pay you 4% interest on up to $2,000. That means you can put away up to $6,000 earning 4% interest. That’s very good and makes Current an account I recommend to everyone. Check out my step-by-step guide on how to earn your Current Bank bonus.
- OnJuno ($100) – OnJuno is a fintech/neobank that is currently offering a $100 referral bonus if you open an account using a referral link and complete a direct deposit of $250 or more. The account has no fees or minimum balance requirements. Even better, the bonus posts immediately after you meet the requirements. If you can meet the direct deposit requirements, OnJuno is an easy bank bonus that’s worth snagging. Check out my OnJuno referral bonus guide here.
- Varo ($50) – Varo is a free fintech banking app similar to Chime or Current. It’s currently offering a $50 bonus to new users that open a new Varo account with a referral link. The bonus for this bank is very easy to meet, all you need to do is spend $20 within 30 days of opening your Varo account. Check out my step-by-step guide to learn how to earn this bonus.
- Fairwinds Credit Union ($100) – Fairwinds Credit Union is offering a referral bonus for users that sign up using a referral link. Fairwinds has no fees or minimum balance, so this is a particularly easy bonus to earn. Since this is a smaller credit union, my gut instinct tells me this offer won’t be around long, so if you’re in a position to meet the bonus requirements, grab this bonus before it’s gone. Here is my step-by-step guide on how to earn your Fairwinds Credit Union bonus.
- Novo Bank ($40) - Novo bank is a free business checking account that’s currently offering a $40 bonus if you open a Novo business checking account using a referral link. In addition to being a good bank bonus, Novo is also a good business checking account. It has no monthly fees or minimum balance requirements and operates a good app and website. Indeed, it’s the business checking account I currently use for this blog. Check out my post on how to easily open a Novo account.
- Spiral ($50) – Spiral is a fintech bank that's currently offering new customers a $50 signup bonus after opening a free checking account with them. The Spiral referral bonus is especially good because it's a free checking account and doesn't require a direct deposit to earn the bonus. Here is my step-by-step guide on how to earn your Spiral Bank bonus.
- One Finance ($50) – One Finance is a fintech bank that’s currently offering a $50 signup bonus if you open an account using a One Finance referral link and have a direct deposit of $250 or more. This is a completely free bank account with no minimum balance requirement, so if you can meet the requirements, it’s worth doing. Check out my One Finance referral bonus guide here.
- Albert ($150) – If you can manage to do a real direct deposit, Albert is an easy account you can use to earn a referral bonus. Here’s a review about Albert I wrote. And here’s a step-by-step guide on how to earn your Albert referral bonus.
- Netspend ($20 + 5% Interest Savings Account) – Netspend is a company that provides 5% interest savings accounts. If you sign up using my referral link, you’ll get a $20 signup bonus once you make your first deposit into your Netspend account of $40 or more. That means you get a 5% interest savings account and a free $20 to start! Make sure to check out my in-depth guide on how to set up these accounts.
Kevin is an attorney and the blogger behind Financial Panther, a blog about personal finance, travel hacking, and side hustling using the gig economy. He paid off $87,000 worth of student loans in just 2.5 years by choosing not to live like a big shot lawyer.
Kevin is passionate about earning money using the gig economy and you can see all the ways he makes extra income every month in his side hustle reports.
Kevin is also big on using the latest fintech apps to improve his finances. Some of Kevin's favorite fintech apps include:
- SoFi Money. A really good checking account with absolutely no fees. You'll get a $25 referral bonus if you open a SoFi Money account with a referral link, and an additional $300 if you complete a direct deposit.
- Upgrade Bank. Upgrade is a free checking account that’s currently offering a $100 referral bonus if you open an account and complete three debit card transactions. These bonus terms are easy to meet, so it’s well worth doing this bonus as soon as you can. Note that it’s now scheduled to end on October 31, 2022.
- Novo Bank. Novo bank is a free business checking account that’s currently offering a $40 bonus if you open a Novo business checking account using a referral link. It’s the business checking account I currently use for this blog.
- M1 Finance. This is a great robo-advisor that has no fees and allows you to create a customized portfolio based on your risk tolerance. You also get $10 for opening an account.
- Personal Capital. One of best free apps you can use to monitor your portfolio and track your net worth. This is one of the apps I use to track my financial accounts.
Feel free to send Kevin a message here.
Great observations. Making a deliberate choice of your anchor point rather than doing it unconsciously can have a large effect on your happiness and satisfaction. I’ve positioned mine to retire earlier on a moderate income rather than work longer because I “need” more expensive things.
Right. For myself, my household makes a lot of income (dentist + lawyer = high income). The question is, are we rich or middle class? If we compared ourselves to people in our income bracket, we might think we’re middle class. But that’s not who I compare myself to. I tend to use a regular person as my anchor point, which puts me in the rich category. That’s not what you have to do and its not even necessarily the right way to think of things, but it helps me feel a lot more satisfied with what we do have.
Kevin,
If you want to link to the original article which goes deep into my opinion on whether $400,000 is the appropriate income threshold where taxes are raised, please do. It’s in the URL field.
You are also free to use the graphic in my article as well to make your current article clearer. It illustrates what you are referring to.
At any rate, $400,000 is clearly a solid income. However, the more people make, the more people often spend.
Sam
Thanks Sam. I noticed that article appeared to be talking about a post you wrote given the graphic. Didn’t want to infringe on any copyrights, so I opted just to link to Marketwatch instead, but I’ve added your sample budget and a link to your post, as that should give folks a little more insight.
Great post. I sort of intentionally keep my anchor points as low as possible by living in a modest neighborhood and cultivating friendships with people who have lower anchor points too, whether because they actually make less money than we do or because they’re frugal like us. It removes a lot of temptation to think of lavish spending as “normal.” In fact, it’s worked so well that I get a little annoyed when I do hang out with people in our income bracket.
I do the same thing, although it helps that our friends and family generally have lower anchor points just for no particular reason. We’re surrounded by a lot of high-income folks, so it’s actually random that our friends aren’t generally living like big shots. But we’re also still young, so maybe that’s why.