Freelancers often begin their careers working for smaller companies, which makes sense initially when you want to build your reputation and learn about how the world of freelancing works. However, at some point, you will have learned enough to take on higher-paying gigs from top companies.
It’s a long shot from where you are right now in your freelancing career but opportunities to work on projects alongside the Fortune 500 companies are always within reach. You only need to overcome a few hurdles, acquire the skills that matter the most, and make the right decisions that will lead you to the most important Zoom meeting you will probably go through. Before that, here’s what you need to do:
1. Seek out more complex jobs
As a freelancer, you wouldn’t want to stay within a single niche or sector. To prepare yourself for your biggest break later on, you need to be hungry for better opportunities. If you’re starting as a content writer, it’s good to begin writing listicles and social media posts for a local coffee shop.
As your experience grows, you will want to break free from this line of work before it transforms into a comfort zone that’s difficult to get out of. As much as possible, graduate from your niche and try new areas that allow you to tap into your current skill set. If you’re used to writing blog content, consider taking on projects that require a more technical lens such as writing case studies and whitepapers.
2. Invest in continuous learning
Taking on more complex jobs can be scary considering you lack the prior knowledge and experience needed to accomplish them. There’s a first time for anything and as a freelancer, you have enough time and space to explore uncharted territory and develop the necessary skills. Many of these can be learned while on the job but it’s still important to sign up for short courses and workshops that will provide the quality training you can’t attain on your own.
Attending these learning opportunities also helps you obtain certificates that you can add to your resume. The world’s top companies hire freelancers who can prove their competence and readiness by the number of hours they spend on training. Look up LinkedIn Learning, Masterclass, or Coursera for courses related to your specialty.
3. Build a compelling presence on LinkedIn
While there are still companies that recruit people through job ads, major organizations prefer to do their scouting on LinkedIn. The platform has become a major source of high-quality talent with freelance illustrators, marketers, programmers, and the like could land short-term yet lucrative gigs with companies like Apple or Disney. To be visible to these companies, make sure your LinkedIn profile stands out.
This would mean adding every detail about your professional experience and educational background. It’s also important that you reach out to former clients and ask them if they could leave a testimonial in your profile. Invest in an impressive presence on LinkedIn and you will be able to up your chances of getting hired by a major client.
4. Take good care of your reputation
If there’s anything that will convince a top company to overlook your credentials, it’s a negative review from a former client. A company will want to make sure it’s making the most of every dollar it pays you, so it wouldn’t want to risk hiring a freelancer with a questionable track record.
Tax violations and a history of fraud are major red flags, and large companies may take legal action if you fail to disclose them, even if you’re only a freelancer. For one, they can use a service like Triton Canada to check if you have any record of committing violations that will determine your employment eligibility. Regardless of the size of the company you work for, it’s always best to maintain a positive reputation.
5. Build a strong portfolio
Crucial to getting a major gig with a multi-million dollar company is a portfolio containing samples of your work. Some companies will take your resume and LinkedIn profile with a grain of salt since anyone can claim anything regardless of its veracity. They would rather look at your previous projects to get a good glimpse of the quality of your work and see if it fits their goals.
If you’re a graphic artist, you can upload sample works to your LinkedIn profile. However, if you want to increase your chances of getting hired, come up with a professional website. If you’re applying as a remote executive assistant, craft case studies based on your experience with previous employers.
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You can’t always settle for crumbs when you’ve already gained considerable experience as a freelancer. Aim higher and target major gigs with top companies so that your career can take off.
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