Getting your company noticed can be one of the biggest challenges of modern industry. However, your business can stand out from the crowd by combining various tactics that the competition probably ignores. Not convinced? Here are some ideal and practical suggestions.
Presentation and Curb Appeal
Just like the way humans interact, appearance is everything for a building, office reception, or public establishment. No one wants to do business with a company that doesn’t care about how it looks. It can even begin with the building itself. Hiring expert services such as window cleaners, commercial gutter cleaners, and even graffiti removal will help keep the property looking great. This can be a major attraction when located around other similar companies.
Customer Service First Impressions
Customers may not think about or notice the exterior, but they will notice the interior. So you need to wow them here. And it doesn’t matter what type of business you run. For example, clients for business will be impressed by a clean and professional office. While shop floor customers look for well-stocked shelving and friendly service. The very first point of contact, such as a receptionist or store greeter must be memorable, inviting and helpful in every way.
Impressions go beyond just the interior of your business. Customers will also contact you when they are at home, and they need to be able to reach you. This means ensuring that you invest in easy-to-use platforms to be able to connect with your customers at all times, as well as have good WiFi with dedicated fiber internet. This will ensure that you are contactable outside of office hours when your customers need you the most. In modern society, there is an expectation for businesses to be available 24/7. So make sure customers are able to visit a website that is live on the internet, send an inquiry, speak to you on chat, or call you at any time they need. They should be able to access your services that they pay for whenever they choose to outside of your office hours. This connectivity and good impression will help you to stand out from the competition.
Your Business Can Stand Out with Vehicle Ads
Most companies spend a lot of money on advertising, and new businesses often spend up to 12% of revenue on marketing. That’s a huge amount when you are fighting for profit! But even when starting a side-hustle, ads are necessary. However, did you know there are plenty of opportunities for free ads? Think about company vehicles. Do they have ads on them? If not, then why? These can be parked at employee homes, outside the business, or driven on roads.
A Strong Online Presence
You are missing a huge opportunity if you are yet to embrace the web! Every part of the web is a potential ad and somewhere you can engage with customers. Even a business blog can bring in customers with content. But without content, your website is a useless digital business card! With on-page SEO alone, your ad strategy can potentially attract customers who are already interested in what you can offer. Combined with local SEO, foot and web traffic will improve.
Being Part of the Local Community
Further to local services, customers love companies that get involved with the local community. This is an excellent way to bolster relationships with influential leaders and the general public alike. When your company needs support, people will rally around you if you have shown kindness to them. Sponsored local events, charitable donations, and employing local residents are powerful ways to support the community and become part of the vibrancy of the town.
Summary
Making your business look appealing from the outside is one way your business can stand out from the competition. Using company vehicles is one example of taking advantage of free exposure to cut ad costs. You can also gain support by becoming part of the local community.
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