One of the common refrains you’ll hear from most personal finance experts is to properly manage your big three expenses: housing, transportation, and food. This makes sense – according to the Bureau of Labor Statistics, these three expenses account for over 60% of your typical household’s yearly spending. If you can keep these three expenses under control, you should find yourself in a better financial position compared to most people.
With that said, there are a lot of ways you can address these expenses. For example:
- Housing – Live in cheaper and smaller places. Or house hack to reduce your housing expenses, such as by living with roommates, renting out a room in your house on Airbnb, or living in a multi-unit property and renting out the other units.
- Transportation – Bike or use mass transit. When you do drive, only do so with cheaper, more fuel-efficient cars like a Prius (or even with an affordable EV like the Chevy Bolt).
- Food – Shop at cheaper grocery stores like Aldi. Avoid going out to eat and try to cook at home more often.Â
Housing and transportation are common topics in the personal finance/financial independence space and there’s definitely no shortage of articles out there extolling the financial benefits of house hacking or getting around via bike. I’ve written about both on this blog (see here and here and here).
Meanwhile, on the food front, the strategy typically boils down to a few things: cut down on costs by going out to eat less and shop for food at low-cost grocery stores. Of course, these are fine things to do, but here at Financial Panther, we’re always on the lookout for slightly more advanced tactics that we can use to optimize our lives.Â
For years now, I’ve utilized another strategy to massively reduce my food expenses – taking advantage of secret shopping websites to get myself free food at restaurants. When I first stumbled into this world, the amount of free food I got was fairly insignificant. Indeed, I don’t even remember how I initially discovered secret shopping. I did these secret shopping gigs sporadically, getting a free meal here and there every few months.
But as I thought about it more, it dawned on me that secret shopping was probably something that I could use to my advantage, allowing me to go out to eat a lot, while at the same time dramatically reducing one of the largest expenses in my monthly budget.
Similar to how people use credit cards to travel for free or house hack to live for free, secret shopping is something that you can use to hack your food budget, allowing you to go out to eat far more often than you’d otherwise be able to.
In today’s post, I’m going to show you exactly how I’ve been doing that.Â
What Is Secret Shopping?Â
Taking a quick step back, it might first make sense to explain what secret shopping is and how it works. The basic idea is simple – most businesses place a high premium on ensuring positive and consistent customer experiences, and in order to do this, businesses will contract with secret shopper companies to have customers go to those businesses, act like a customer, and secretly audit the business.Â
This is where we come in. Secret shopper companies contract with individuals like you and me to do secret shops, picking up different gigs as they become available. Some secret shops will require you to go to retail stores and pose as a customer acting out some specific scenario. I typically avoid these type of secret shops since, to be frank, they don’t sound very fun to me.Â
The secret shops I like to do are restaurant secret shops, which typically involve going to a restaurant, ordering a certain amount of food, and then filling out a survey afterward where I evaluate my experience at the restaurant.
A typical restaurant secret shop will reimburse you for your food order up to a certain amount – typically enough to cover your meal. Some restaurant secret shops will also pay you a small fee to complete the shop – I typically treat this fee as part of the amount I have to spend on food. So, if a restaurant secret shop reimburses me $25 for food, plus pays me a $10 secret shop fee, I’ll treat it like I have $35 to spend on food.Â
With all that said, knowing that we can get our meals covered opens up some interesting possibilities.
My Secret Shopping Results
Over the years, I’ve earned thousands of dollars from secret shopping. Indeed, in some years, I’ve been able to get more than $5,000 worth of free food from my secret shops.
This is pretty incredible. According to the Bureau of Labor Statistics data, your typical household spends over $3,500 per year going out to eat at restaurants. Meanwhile, I’m able to spend nearly double that – and get it all reimbursed with these secret shopping companies.Â
And even better, since I’m getting reimbursed for my spending, I’m able to put more spend on my credit cards, giving me more travel rewards that I can then use for free travel. Getting credit card points and miles is a secondary benefit of hacking my food budget, but something to think about that adds to the value of these restaurant secret shopper jobs.
How To Secret Shop
The basic process of a restaurant secret shop job is pretty universal and can be broken down as follows:
- Grab an available secret shop and schedule it for a day that works for you.
- When you’re first starting out with secret shopping, read the instructions for each secret shop carefully. Once you’ve done them a few times, you’ll get the hang of it, but early on, it’s really important to make sure you understand exactly what you’re supposed to do so that you don’t get your secret shop denied and lose out on your reimbursement (not getting paid because you messed up is something we definitely want to avoid).
- Some secret shops will require you to call the restaurant a day or two in advance and ask a question about the restaurant.
- For the secret shop itself, you’ll always have some sort of order requirements – usually an appetizer, entrees, dessert, and maybe drinks. When you pick a secret shop, you’ll need to look at the menu in advance and sort of plan out how to use your budget. Most secret shops will give you just enough money to cover your meal, but you won’t have a large enough budget to just order anything you want. Remember to account for the tip also.
- During the secret shop, you’ll typically have to identify the host, your server, and usually a manager for your report. This isn’t difficult, but it’s something you need to remember to do. Your server’s name is always going to be on your receipt. You usually won’t be able to get the name of the host or the manager, so make sure you remember what they look like so you can describe them in your report.
- You’ll need to take a photo of your receipt and you might need to take a photo of your entree before you eat it. Make sure to remember this, because if you mess up here, you are not going to be able to fix this later.Â
- Once you’ve completed the secret shop, you’ll then need to fill out your report. The reports generally consist of a few questions that you select an answer for and a short narrative section where you write a paragraph about your experience. You’ll usually have a day to finish your report. I typically just try to do it the same day so I don’t forget. This shouldn’t take you too long once you get the hang of it.
Of course, secret shopping – like a lot of life hacks – does involve some work. The first time you do it, it’ll take longer because you won’t be as familiar with the process. But like anything, the more often you do it, the easier it tends to get. And as you can see by how I’ve been taking advantage of secret shopping, it can allow you to go out to eat a lot.Â
Secret Shopping Websites I UseÂ
So how do you get started with these restaurant secret shopping jobs? The hard part is finding all of the different secret shopping companies out there – I think it’s the reason why so few people seem to take advantage of this strategy to eat for free. (I know it’s why I took a long time to get into this world)Â
Luckily for you, I’ve done a lot of the work for you. Below is a list of a lot of the secret shopping websites I’ve been using over the past few months:
- Marketforce – This one is good and you’ll earn money doing these shops, but most of the restaurant secret shops tend to be fast-food restaurants for one person to eat. It’s worth signing up for when you need to get yourself a little lunch or dinner. I do a ton of secret shops with Marketforce and it’s probably the one I do the most these days.Â
- Bestmark – This might be my favorite company to use. They seem to have a lot of different secret shops pop up every once in a while. They also pay you twice per month, so you don’t have to wait long to get your reimbursement. Their interface looks pretty good too (as you’ll learn when you start doing these secret shopping jobs, a lot of these websites look terrible).
- Presto InstaShops – This website (and mobile app) is where you’ll find a ton of secret shops. Presto, as far as I can tell, is sort of an aggregator for secret shops from a bunch of other companies that all use the same underlying interface. What you can do is use Presto to check out the shops that are near you, and then you’ll need to sign up for each individual company that appears on the Presto website. As an example, I’ve been using the following companies that I found from Presto, with the first two companies accounting for the bulk of my restaurant secret shops:
- Reality Based Reports
- Ann Michael & Associates
- Customer Impact
- Intellishop
- KSSÂ
- SeeLevel
- Confero
- Bare
- A Closer Look – This website offers more high-end shops, but they also seem to be more intense with their reporting requirements, although that might also be due to the fact that I’m still not as experienced with this secret shopping platform. It has very good secret shop options, however, so you should sign up for and use this site.
- ISecretShop – This is another one that I’ve used very sparingly. I rarely see anything good on it, but I have done some restaurant secret shops through this app before.
- Second To None – This is a good secret shopping website that I use regularly. They also have good restaurants and many food delivery secret shops.
- Coyle – This site recently started giving me a lot of good secret shops in my area, so definitely worth checking out. Over the past year, I’ve been able to get a lot of good shops from some local restaurants in my area.Â
A word about payments. Almost all secret shopper apps pay once per month, which means you’ll have to be able to float the cost of your meals for at least a little bit. Bestmark pays twice per month, so you’re usually only floating the cost of the meal for 15 days. The other secret shop websites only pay once per month, so you’ll have to be prepared to float your costs for at least 30 days. I don’t usually find this to be a problem, but it’s just something to note.
Takeaways
There are likely dozens of secret shopping websites that you can use and the ones that work for you will probably vary depending on where you live. I’m merely scratching the surface at this point. My hope with this post is that I give you a good starting point so that you can hack your food budget every month.Â
To be sure, getting a dozen or more secret shops in one month probably isn’t normal or sustainable. But I think it’s completely realistic for most people to do at least a few restaurant secret shops each month.
If the average household is spending $3,300 per year going out to eat at restaurants, even getting a few secret shops each month can add up to $1,000 or more of free food each year – reducing your own eating out budget by at least 1/3. That’ll leave you with more money that you can use to invest or use for other things.Â
We do a lot of life hacks these days to optimize our financial position- travel hacking to travel for less, house hacking to reduce our housing expenses, etc.
Taking the time to hack your food budget with secret shopper jobs is just another lever you can use to optimize your finances.
em says
Totally nerding out here, but I signed up with Marketforce and got assigned my first shop at a Five Guys close to home for a free lunch. My Chase rewards also offers 10% back for the chain, so I can save a little more than my reimbursement will be.
Financial Panther says
Nice!
Johnny R Sanders says
Do you know if you would you be able to deduct mileage for mystery shopping?
Financial Panther says
Yes, you can deduct mileage for mystery shopping.
Melissa says
I’ve read your other post about taking out taxes- would reimbursement payments need to have taxes paid on them? I wasn’t sure if I needed to have it automatically deducted like you advise for other gigs. I could see where the fee they may pay over and above the reimbursement would be taxed, but I wasn’t sure if the reimbursement itself would need to be.
Financial Panther says
No, you wouldn’t pay taxes on reimbursement payments. It’s unlikely you’d get a 1099 from any of these secret shop websites, but if you did, then you’d just deduct it as a business expense.
Katie Camel says
Awesome post! Thank you! I’ve been wondering about secret shopping in restaurants, so this is great way to get some free or cheap meals out. Looking forward to trying this tactic.
Financial Panther says
It’s pretty crazy how much free food I’m able to eat each month. Lately, I’ve been getting almost too much food…
Deb says
Thanks for the information, I’ll have to try it out.
Financial Panther says
Hope it helps!
David Tewksbury says
You may have answered this, but do you have a shopper ID it email for referral to Bestmark, or do you not get anything from it?
Financial Panther says
I have a referral link I put in this post, but I’ve never received any referral bonus even though a lot of people have signed up. It looks like I can only get a bonus if people do very specific secret shops in random places.
Ennis says
Thank you for giving out these links to the secret shopping websites. I was not sure who to trust and it’s always good to have a recommendation.
Financial Panther says
Yeah try it out! I’ve been killing it with the secret shops – $200 to $300 worth of free food every month lately!
patricia white says
i want to be a secret shopper at places that i eat at how do i get started and how do i get paid
Financial Panther says
Read my post and it’ll give you the basics.
webenji says
Does anyone know if you are allowed to do the same secret shop multiple times? I tried it out last month on BestMark and the exact same secret shop came back this month (I even got a notification e-mail). I read through BestMark’s FAQ and couldn’t find an answer…
Financial Panther says
Yes you can do the same shop multiple times. I do it all the time.
Matthew Carroll says
Hello, I’m not seeing any restaurants. Only a few fast foods places and other stores or retail operations. No restaurants showing up.
Financial Panther says
Just keep checking. Could just be a slow period in your area.
Kyle says
I may have to look into this. Also, FYI, Discover It currently has 5% back at restaurants this quarter. Looks like you could get another $15-35/month profit utilizing that. If you don’t already have the card, you also get $50 when you make your first purchase.
Financial Panther says
Thanks for the info. I typically don’t care too much about specific category spends since I’m usually aiming to hit minimum spend requirements on new cards for the signup bonus. That’s usually how I earn the big points.
Lindsey says
Are you allowed to say where you have secret shopped? I assume so since the postings are quasi-public. I ask because in the past month (my first month) I have only seen secret restaurant shops for Five Guys burgers in my area. If I ate there 10x a month I would gain 10+ lbs!
Financial Panther says
Ha, I technically can’t say because I think we have to agree to confidentiality. The places I’ve been seeing in my area are a popular pizza place I like a lot, some fast-casual dining places, and some more upscale bar/restaurant type places.
Lindsey says
Helpful color, thanks
RetiredOlderGuy says
Wow, you read my mind! I just signed up two days ago for my first secret shop for a meal this coming weekend. Like you noted, I picked a time and place where I felt comfortable and should be able to focus on the execution in an unhurried manner. Looking forward to it – keep up the great content and inspiration to try these things!
Financial Panther says
Sweet! The first time you do it you’ll probably take longer just because you have to think a little bit about what you need to do. But it’ll get easier. Just make sure to read those instructions over carefully.
OlderRetiredGuy says
Did first meal shop yesterday, approved today on MarketForce. I signed up for another on Friday. So far, so good! I’ll expand slowly as I get the hang of this type of work – the instructions were somewhat intense first time (11 pages!) but I can see this becoming easier quickly. Thanks for leading the way!
Financial Panther says
Nice! It’ll definitely get easier as you do them, especially because you’ll soon start doing the same places over again and know what you’re supposed to do.
OlderRetiredGuy says
One postscript – you warn that these food shops don’t pay that much so the value is more in the free food and that rings true. I’ll just add that these reimbursements are in pre-tax dollars, i.e. not subject to income taxes. So what one saves in reimbursements, is pre-tax spend, worth much more than an equal amount of pure earnings subject to tax at your marginal federal (and state) income tax rate. Food (haha) for thought…
Financial Panther says
Never thought about that, but you are right! This is pre-tax income, which means that it might be even more valuable for those of us in higher marginal tax rates.
Vivian says
another great article. I’m excited to try this.
fyi, the Bestmark link is not working — takes me to a 404 page on your site.
Financial Panther says
Thanks Vivian! I fixed the link.
Erik @ The Mastermind Within says
Man, this is such a valuable post! I hope your readers love it!!!
Thanks for the shout-out and thanks for the free food 😉
Financial Panther says
Yeah man. Once you start doing it then we can double up on our free food!